Vertical Search
The Mitula Group is a leading ‘vertical search’ website operator, with a current portfolio of more than 140 websites in 50+ countries and in 15 languages. Following the acquisition of Lokku Limited in May 2015, the Mitula Group operates its websites under two main brands, 'Mitula' and 'Nestoria'.
The Mitula Group’s vertical search functionality gives its website users the ability to search across listings from multiple segments, being real estate, automotive, employment, and, in some countries, holiday rentals, and obtain search results from multiple advertisers with one search query. With access to the search results of multiple advertisers, users are offered a more convenient and efficient search experience than performing a search on a single advertiser’s website. In April 2015, the Mitula Group’s websites received more than 50 million visits and featured 230 million aggregated classifieds listings from over 13,000 advertisers.
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